Yesterday was the last day of the semester in PR school at Humber. To mark the occasion, social media instructor, and all-around insightful guy, Micheal Cayley turned the class over to us to discuss the future.
Jenna Stothers and I took the lead, and organized Future Camp - an event designed to stimulate discussion around maintaining social capital and staying connected as a network of public relations professionals. It was casual, interactive and a whole lot of fun.
The day focused on three aspects:
- The Future: Together
- The creation of a digital time capsule
- The Google Doc Shuffle
Overall, Future Camp was inspiring. I was impressed to see the class come together, recognizing the value of maintaining our real-life and digital networks. Though we still have four months of PR school ahead of us, Future Camp was helpful in proactively nurturing relationships to ensure a robust network.
After all, the interconnectedness of social media is incredible, but it will never replace good-ol'-fashioned face-to-face social capital.
For more on Future Camp, check out the blogs of: