Header photo by Hamish Grant. Used with permission.

Wednesday, June 23, 2010

Going Green with Grain

Last week I participated in a public relations case competition hosted by Optimum Public Relations.  The challenge was to come up with a comprehensive communications strategy for the Grain Farmers of Ontario. The "campaign" was designed to promote how grains are being used instead of petroleum products in everyday items like furniture. I worked with four of my colleagues on this program.

I was asked by a few people to share the Prezi that I developed for the creative e-pitch. Embedded in the Prezi is a video that I also made.

What do you think about this idea of using grains to make other products? It seems reasonable enough, doesn't it?  But are corn couches the next ethanol? Will they use up costly agricultural resources and inflate grain prices in order to meet a new need? Certainly grain farmers would be happy, but probably not cattle farmers who use those same grains to feed their livestock!

Thursday, June 3, 2010

The End of Blogging Monogomy

I have a confession to make: I've been neglecting this blog. When I first started blogging, I was cautioned about other bloggers who start strong, but whose enthusiasm eventually wanes and posts become sporadic and infrequent. I thought to myself, "I'll never be like that."

The reason for this is because I’ve been splitting my digital time. It’s good to be busy, and something’s had to give.

So what’s been consuming my time? A scooter. Orange and black. Electric.

It's Me! On the GIO Electric Scooter

I was recently hired as a “social media editorial intern” by Maverick PR, a firm that is handling a GIO Bikes—maker of ATVs, dirt bikes and electric scooters ... like the one I’ve been given.

I was given this scooter, and have been tasked with the assignment of blogging about my Toronto electric scooter adventures as GIO in T.O. The gig is to ride through Toronto on the electric scooter, and tell the story using social media.

It’s been a lot of fun so far. The scooter is a blast. It’s an environmentally-friendly way to get around the city, and has been saving me a bundle in gas and TTC fare. I’ve been blogging about it, taking photos of it, tweeting about it and will eventually be making and posting some videos too!

I will pledge to you, loyal readers, to strive for more consistent and regular blogs on this site. But as an alternative, I would invite you and encourage you to visit http://GIOinTO.com.