Header photo by Hamish Grant. Used with permission.

Friday, January 29, 2010

Track Your Traffic Using Google Analytics

So you're populating your blog with profound brilliance, but wouldn't you like to know if it's getting read?  Google Analytics is a free service that enables you to track your website's performance and traffic in some very useful ways!  What's better is how easy it is to add and use it is.  Here's how you load it onto your Blogger site:

Get the HTML code:
1.  Go to http://google.com/analytics/.  Sign in using your Google account.
2. Click on "Add Website Profile." A form will display.
3. Select "Add a Profile for a New Domain."
4. Enter the URL of your blog.
5. Select your country and time zone.  Click finish.
6. Google Analytics will create a bunch of HTML code. You're going to put that into your website.  Highlight all the code and copy it (Edit > Copy; or Ctrl-C; or Command-C).

Next you need to add the code to your site or blog.  Navigate to it and log in.
1. In Blogger, click the "Layout" tab.
2. Next click on "Edit HTML."
3. This will open up a page with all of the HTML code for your site.  There is a link that says "Download Full Template." Clicking it will save a copy of your template so that you can revert to it if anything goes horribly wrong.
4. Scroll all the way down to the bottom of the HTML.  The last 3 lines will read:


5.  After , press return to make a space.  Paste in the Google Analytics code there (Edit>Paste; or Ctrl-V; or Command-V).
6.  The code should look like this:
7.  Click "Save Changes."


That's it! Now go check your work.
1. Return to http://google.ca/analytics.
2. There will be a summary chart in your dashboard.  Next to the blog name is a "status" column.

 =    Google Analytics is working properly and receiving data.

 =    The code is installed properly, and Google Analytics is working on aggregating your data. 
       This may take up to 24 hours.

 =    The code was installed improperly.  Try installing it again, and refresh your browser after the save.  Or, visit this link to check and fix it. 

Now you're free to enjoy the many features of Google Analytics!

Google provides some help and instructions if you're looking for more information.

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